Yes I said Twitter.
140 characters, using #hashtag and @arrowbase, sharing photos, gifs, links, Twitter is like a Pandora’s box. Yes Twitter is like a Pandora’s box full of promising hope to build a strong presence and gain followers.
Twitter has become a keystone of social media strategy to get your brand visible out there in the social media world. Even for individual not only brands, it is a great networking and surprisingly accessible tool. You can respond to and interact with…well the queen of England…not sure she will reply to your tweet. But hey it is out there.
It is amazing how many people that you’ve never heard about, start to follow you after a piece of content, a retweet, or a comment that you post. It is key to turn a new follower into a benefit to your brand.
So let’s shoot out the first three tips:
- Create your Twittername with @ and use adequate #hashtag(s) for your brand
- Twitter is a direct fast efficient way to follow and to be followed
- Never miss an opportunity to interact
Brands may decide to use Twitter as a customer service tool. In that case you better be fast and reactive. Airline companies do so. Take @AlaskanAir, the Alaskan Air Twitter team answers to any Tweet super fast which helps building a new channel for great customer support. And the content tone helps build the human touch image they want their customers to remember.
Creating a # associated to your brand is a great way to keep consistency in your content strategy. AlaskanAir created the #iflyalaskan. Bingo here you go it is a easy # to remember and to add on tweet that multiply your brand appearance.
I would emphasize as for any new social channel that you wish to have for your brand, always define prior the message that your audience will be responsive to. Never jump into a new social channel without knowing who is the community that you want to interact with.
Et voilà… #Digitaltipsfordigitaltribe