It feels like Google Analytics has been here forever. Google Analytics was launched in November 2005. This tool is the SEO apparatus since day 1 of digital marketers and business entrepreneurs.
So what are the basics for Google Analytics? Why should I master it or at least use it? Myself I love digging into datas to understand why one page or a specific link is more efficient than another one and so on and so on. But first thing first what is Google Analytics and how do I get it up and working?
What is Google Analytics
Let’s jump into analogy to understand the importance of Google Analytics. If you have a physical shop what we call brick-and-mortar shop, you want to know who is coming to your shop, how long they are staying in your shop, what they buy, how much advice they need to buy the product and you want them to come back….same when you have friends at home you should know what they like, what they enjoy discussing about and if you want to invite them again so you’ll find out about all those things to make them want to come back.
Anyway I know simplistic analogies but important to understand that with Google Analytics you can find out about your viewers with tremendous more precision and details. That tool is like your BFF – just in case Best Friend Forever!
Why you need Google Analytics
Here are just a few questions about your website that you can answer using Google Analytics.
- How Many people visit my website?
- Where do my Visitors live?
- When do your Users visit your website?
- What are the top devices that your users use? Desktop or Mobile
- How do you acquire your users?
How to install Google Analytics
First, you need a Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or You Tube, then you should set up your Google Analytics using the Google account.
- Set up your account and property
- Once you’ve signed in with your Google account, follow the next steps as stated on the screen like the one below.
- After that you enter the account name ( Google Analytics profile name for this website) Website name, website’s URL, country, and time zone.
- Then click Get tracking ID button, you will need to agree with the Terms of Google Analytics
- Copy the Google Tracking code and install it on your website – if you use WordPress then insert it otherwise ask whoever develop the website for you to insert it.
One tip: do not get any one apart from you to create your Google Analytics . If your Google analytics is created with a email that you do not own, you may loose access to Google Analytics if that person stops working for you.
A quick recap about Google Analytics
- Install Google Analytics on your website or blog, ensure that your website and even each page has Google Analytics code.
- Get to know your audience and check if it matches who you think they should be.
- Analyse where the traffic goes: which page, which blog post.
What I like about Google Analytics is that even if you’re a newbee in that world or that your business does not require that much diving into datas, you can only use what you need.
Furthermore you may add business goals. If you goal is to sell your products on your website, you’ll need to adequately set up e-commerce tracking. If your goal is to track e-newsletter registration, then set appropriately your Google Analytics goals . And last but not least, Google Analytics is FREE. Yes it is!
If you rather concentrate on your core expertise, marketUwell always say YES to manage SEO for our customers. MarketUwell offers Digital marketing Strategy and Tactics and manages all the Online Medium available for your business: website, social media etc. This is why we often combine SEO with Social Media Management, you may want to read more about Social Media and why it matters for your business.
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