Instagram has 1 billion users. They were 700 millions users back in June 2017... more than twice the US population. So that's quite a massive audience to reach out. Back in August 2016 Instagram launched Instagram Stories to enhance the audience experience . So what is there in it for my business?
INSTAGRAM STORIES USING PICTURES OR VIDEOS
First of all, let's dive into what is Instagram stories. Instagram as described in previous post is a visual-oriented tool: picture and video. So in few words it is stories - brief scenari - that you can post that last 24 hours using pictures or videos. The video can be a maximum of 10 seconds.
The photos and videos can be embellished with doodles, emojis, geotags, lenses and text. Brands can attach links and landing pages to their stories and clickable #hashtag. The stories are visible to public unless your account is private.
Hence here three tips to remember as basics element of Instagram stories:
- Stories last 24 hours
- Stories better be good so create a memorable content as it is brief
- Use the Instagram interactive elements offered
GREAT TACTIC TO ENGAGE WITH YOUR AUDIENCE
Since Instagram stories are a great tool to engage your audience with interactivity in the post, it is essential create a scenario that will speak to your audience. It is a must-have tool to add to your content marketing. But to make it successful and efficient, it is essentially relevant to design a story's scenario, polish the content and plan the timing. Stories garner a tons of views and can be incredible influential. Within six months, Instagram gained about 150 millions daily users. And don't forget, Instagram audience are heavy stories' users.
Ok so what? how? Well as it states it on the term, Instagram stories work best when you actually tell a story. Storytelling in marketing is always a strategy. It is powerful and memorable for your audience.
DEFINE A GOAL
When you have a strong scenario that should engage your audience, don't forget the CTA - click to action. What is your goal for the Instagram story: users engagements, users content creation etc. Take Ben and Jerry's recent Instagram stories, they promoted a new product and reminded users at end to pick one up at their local store.
Tell your users exactly what you need them to do, you'll be surprise how many of them do what you ask.
INSTAGRAM TELLS YOU HOW TO DO IT
Check out Instagram blog post when they launch the Instagram Stories feature. Check out the self-explanatory video.
Now think of your first Instagram stories, plan it in your content calendar, launch it, analysis it and repeat.