Yes Pinterest!!! So what about Pinterest? Well first thing first, Pinterest is a San Francisco based company who has 175 million monthly active users with a valuation of $12.3 billion. 175 million monthly users? yes, not bad!
So what is Pinterest? Pinterest is a virtual pinboard.
It allows users to find and curate images and videos. Pinterest is visual-based social media. Well in fact they say it the best way: "Pinterest is the visual discovery engine."
And then bingo Pinterest started to sell online ads two years ago. So ok nice to know but let's go into how Pinterest can help you talk to your audience, your community, your customers.
"Oh! How Pinteresting?" dixit Pinterest.
Pinterest audience is addressing for a majority to women. It is a visual-based online platform. And it has recently launched new analytics tools and ad features that will motivate your audience to get your product down to the buying funnel.
Why should I create a Pinterest account for my business?
Marketers strongly advise the platform as there is purchase intent when someone pins something. Pinterest also offers a unique selling proposition as it hits your audience at a different point in the purchasing process.
The path from Pins to action of buying is a clear. Pinterest surveyed about 4,000 weekly Pinners about their shopping habits. "Their answers made it clear: Pinterest shapes which products people buy, the brands they choose and how much they spend."
As Pinterest states it, Shopping starts on Pinterest. Pinners underlined that they browse on Pinterest to get idea for their shopping list. Pinterest helps buyers to get inspiration and influence their buying habits. Figures say it all.
The survey demonstrates that buying decision happens on Pinterest. If you want to boost your visibility and get your audience to be convinced to buy your products, create your Pinterest account, create boards and get inspired to inspire your buyers-to-be. Once again the figures says it all.
Pinterest help your business to talk to your audience across the entire purchasing path. So get starting, create a Pinterest account for your business, get inspired by others and built your brand awareness to increase your sales.
And don't hesitate to follow Pinterest guide for business. It is full of ideas: Pinterest for Business.
Et voilà…#digitaltipsfordigitaltribe #marketUwell