Thanks to social media, the way we do business has changed for ever. If you’re not using social networks right now, you’re missing out. Get ready to know why social media matters to your business.
First and foremost, the audience on social media is massive, the six biggest social media networks on the planet have each more than 1 billion users. Facebook still being at the top with more than 1.7 billion and the sixth place going to Instagram with 1 billion; in between in order you have YouTube, WhatsApp, Facebook Messenger and WeChat.
Social media has changed the way services and products are marketed. And it is true for major corporate companies but also to small businesses. Simply put, a marketing strategy that does not make use of social media is out of date.
Why social media matters for my business?
In a nutshell, social marketing is about using social media networks to built awareness about your brand, product or service on the online world.
The primary goal of getting you brand on social media is to built a community to increase brand awareness. Often the first step to look for a specific product or service, people search on search engines like Google or Bing. Even though yes it is important that you website pops up thanks to an adequate SEO – Search Engine Optimisation. There are plenty of other channels to get your brand visible. Social media networks are the place to be. The advantage of social media is that you can built a story around your brand. And simply put, people do respond to stories. Storytelling is a secret weapon and social media is the perfect channel to shout out your storytelling about your brand.
When you’ve selected the social media channels that you wish to present, ensure that you have the same visual than your website, ensure you use the same logo, colors. The social media is a continuity of your shop or your website. Too often I find small businesses missing out that essential step and confuse their audience. For exemple if you decide to create a Facebook Business page for your business, ensure to keep the same visuals, logo, business name that you already have.
So what next? Embrace Social Media networks
So go ahead, choose the best social media networks for your brand and go ahead create accounts.
- Choose the social media you want your brand to be present on.
- Choose the social media where your audience spend time.
- Create the social media account keeping the same visual, logo and brand name.
- Create your storytelling through your posts.
Measure the success of your Social Media accounts
A great benefit of social media marketing is that you can measure its impact, rather than the more traditional web metrics with page views, time spent on a page, bounce rate.
The various social media networks have their own analytics to help access the impact of your efforts. A major advantage of social marketing is that there is no charge to post on social networks, and provided your posts are interesting. Your posts are being viewed and shared, your message is getting out there without having to pay for it. Of course while the medium is free, your time isn’t and you will need to invest a significant amount of it in your social marketing efforts if you want to get it right.
If you rather concentrate on your core expertise, marketUwell always say YES to manage social media networks for customers.
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