It is a wonderful time to run a business. So many tools are available! And many of them are free.
Those tools help you to follow and analyse your datas, manage your content marketing on social media, check out that your content is SEO proof. Here some of my favorite tools to use to help develop and support your online marketing.
Content management with Hootsuite and Buffer
One of my favorite is Hootsuite. This tool helps you manage your social profile. It takes 2 minutes to set up your account and is used by millions of businesses and marketers. It is the most popular social media management available out there. It offers you various plans.
They offer one free plan but if you need to manage many social profiles, you can do so as well with Hootsuite for few dollars per month. If you decide to go for Hootsuite, I strongly recommend to follow Hootsuite education , it provides a deep understanding of many Hootsuite features:
- Manage effectively your social network profiles in one place
- Schedule posts to keep your social active
- Monitor keywords and mentions to follow conversation and engage with your customers
Buffer is offering as well social media management. Buffer is a better way to manage your social media as it is stated on their home page. Don’t miss their webinars to get to know their platform and features.
Graphic design with online tool Canva
I am not a graphic designer but I value the quality and the professional design that I would create to use on my social networks. It enhances how you communicate with other people and help to convey your ideas. It is effective but also beautiful. Good design makes you feel and look good. It summarizes an idea that you want to share with your audience. Whatever is your goal: advertise a new product or service, greet your audience on Instagram wishing them a great day etc. The messages that you share with your audience will resonate even better thanks to qualitative graphic design.
My favorite tool is Canva . Canva makes design extremely simple and fun. I love using that tool. It is an amazing app. They define their offer as: ” Easily create beautiful design + documents”/ ” Use Canva’ s drag-and-drop features and professional layouts to design consistently stunning graphics.”
They offer numerous tutorials. You can start with the Beginners challenge tutorial. But if you want to challenge yourself more, they offer tutorial to introduction to infographics or teaching you to Marry Text and Images . Discover by yourself Canva tutorials.